{"id":8332,"date":"2025-01-02T18:50:09","date_gmt":"2025-01-02T18:50:09","guid":{"rendered":"https:\/\/locsoftware.com\/?p=8332"},"modified":"2026-08-10T08:34:32","modified_gmt":"2026-08-10T13:34:32","slug":"7-erreurs-dans-les-programmes-de-fidelisation-des-epiceries-et-comment-les-eviter","status":"publish","type":"post","link":"https:\/\/locsoftware.com\/fr\/7-grocery-store-loyalty-program-mistakes-and-how-to-avoid-them\/","title":{"rendered":"7 erreurs dans les programmes de fid\u00e9lisation des \u00e9piceries et comment les \u00e9viter"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8332\" class=\"elementor elementor-8332\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caf9d68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caf9d68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70291d5\" data-id=\"70291d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01885ff elementor-widget elementor-widget-text-editor\" data-id=\"01885ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sept erreurs courantes commises dans les programmes de fid\u00e9lit\u00e9 des supermarch\u00e9s emp\u00eachent les entreprises d'obtenir l'augmentation du trafic en magasin et des revenus qu'elles escomptent. Une strat\u00e9gie globale de programme de fid\u00e9lisation et la technologie d'un fournisseur exp\u00e9riment\u00e9 ouvriront la voie \u00e0 une plus grande fid\u00e9lit\u00e9 des clients. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d973894 blog-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d973894\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20752dc4\" data-id=\"20752dc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a2d889 elementor-widget elementor-widget-text-editor\" data-id=\"8a2d889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les programmes de fid\u00e9lit\u00e9 des supermarch\u00e9s sont devenus un \u00e9l\u00e9ment essentiel des strat\u00e9gies commerciales des \u00e9piciers, mais nos recherches pour <\/span><a href=\"http:\/\/locsoftware.com\/fr\/les-principales-tendances-de-lindustrie-alimentaire-en-2026\/\"><span style=\"font-weight: 400;\">Enqu\u00eate sur les tendances des technologies dans l'\u00e9picerie<\/span><\/a><span style=\"font-weight: 400;\"> a r\u00e9v\u00e9l\u00e9 que 48% des commer\u00e7ants ne sont pas s\u00fbrs de les g\u00e9rer correctement. Une solution de fid\u00e9lisation int\u00e9gr\u00e9e \u00e0 <\/span><a href=\"http:\/\/locsoftware.com\/fr\/secteurs-dactivite\/epicerie\/\"><span style=\"font-weight: 400;\">logiciel pour \u00e9piceries<\/span><\/a><span style=\"font-weight: 400;\"> aide les \u00e9piciers \u00e0 concurrencer les magasins vendant des marques de distributeur \u00e0 bas prix et les grandes surfaces qui ont \u00e9volu\u00e9 en supermarch\u00e9s. Un syst\u00e8me bien con\u00e7u <\/span><a href=\"https:\/\/theshelbyreport.com\/2024\/10\/31\/what-to-consider-when-implementing-a-loyalty-program-in-your-store\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programme de fid\u00e9lisation<\/span><\/a><span style=\"font-weight: 400;\"> augmente la taille des paniers, renforce les relations avec les clients et encourage les achats futurs. Toutefois, les erreurs commises lors de la planification ou de la mise en \u0153uvre d'un programme de fid\u00e9lisation dans une \u00e9picerie peuvent entraver l'obtention de ces avantages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c9vitez ces sept erreurs courantes des programmes de fid\u00e9lit\u00e9 en \u00e9picerie afin d'augmenter vos revenus et de donner \u00e0 votre entreprise un avantage concurrentiel. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7301a8b elementor-widget elementor-widget-heading\" data-id=\"7301a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Votre programme Loyalty ne pr\u00e9sente pas d&#x27;objectifs clairs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ef60f elementor-widget elementor-widget-text-editor\" data-id=\"38ef60f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les programmes de fid\u00e9lit\u00e9 des supermarch\u00e9s, comme toute initiative d'engagement client ou de marketing, ont besoin d'un objectif clairement d\u00e9fini. Voici des exemples d'objectifs courants de programmes de fid\u00e9lit\u00e9 :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer du trafic et accro\u00eetre le chiffre d'affaires en proposant des produits d'appel aux membres du programme de fid\u00e9lit\u00e9\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inscrire les clients pour enrichir votre liste marketing et collecter des donn\u00e9es sur leurs habitudes d'achat<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser des cartes-cadeaux comme r\u00e9compenses de fid\u00e9lit\u00e9 pour encourager de futurs achats<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ce que vous voulez accomplir avec le programme doit guider sa conception et son ex\u00e9cution, et vous devez prendre toutes vos d\u00e9cisions en fonction des progr\u00e8s vers votre objectif. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a078ddc elementor-widget elementor-widget-heading\" data-id=\"a078ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Offrir des r\u00e9compenses avant de comprendre vos clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f81823 elementor-widget elementor-widget-text-editor\" data-id=\"8f81823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois que vous avez d\u00e9termin\u00e9 les objectifs de votre programme de fid\u00e9lisation, vous devez l'adapter \u00e0 votre client\u00e8le unique. Il est judicieux de commencer par les tendances du secteur. Par exemple, <\/span><a href=\"https:\/\/chainstoreage.com\/survey-consumers-want-these-two-features-grocery-loyalty-programs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00c2ge des cha\u00eenes de magasins <\/span><\/a><span style=\"font-weight: 400;\">rapporte que 84% des consommateurs souhaitent la gamification, et que lorsque 59% gagnent des jeux, ils ach\u00e8tent dans le magasin pour \u00e9changer leurs r\u00e9compenses. Cette m\u00eame \u00e9tude a \u00e9galement r\u00e9v\u00e9l\u00e9 que 42% ach\u00e8teront des produits sp\u00e9cifiques apr\u00e8s avoir re\u00e7u des offres personnalis\u00e9es. Cependant, vous devez d\u00e9terminer si vos clients r\u00e9agiront de la m\u00eame mani\u00e8re \u00e0 ces tactiques. Votre syst\u00e8me de point de vente (TPV) contient des donn\u00e9es sur le comportement de vos clients et des informations sur les promotions pass\u00e9es qui peuvent vous aider \u00e0 d\u00e9terminer ce qui fonctionne avec vos clients. Les donn\u00e9es que vous avez collect\u00e9es avec votre <\/span><a href=\"http:\/\/locsoftware.com\/fr\/les-5-principales-solutions-technologiques-pour-lepicerie\/\"><span style=\"font-weight: 400;\">technologie de l'\u00e9picerie<\/span><\/a><span style=\"font-weight: 400;\"> vous aidera \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es concernant votre programme de fid\u00e9lisation et \u00e0 proposer des offres efficaces et cibl\u00e9es \u00e0 des segments de votre liste de marketing.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948593e elementor-widget elementor-widget-heading\" data-id=\"948593e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Les r\u00e8gles de votre programme de fid\u00e9lit\u00e9 sont trop complexes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed01404 elementor-widget elementor-widget-text-editor\" data-id=\"ed01404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vos clients doivent pouvoir comprendre le fonctionnement du programme de fid\u00e9lisation de leur \u00e9picerie et croire qu'il est facile d'y participer. Que vous choisissiez d'offrir des points par dollar d\u00e9pens\u00e9, des r\u00e9compenses \u00e9chelonn\u00e9es ou des rabais sur des produits exclusifs aux membres du programme de fid\u00e9lisation, assurez-vous d'\u00e9tablir et de communiquer les d\u00e9tails de votre programme de fa\u00e7on simple et efficace.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7cfe4 elementor-widget elementor-widget-heading\" data-id=\"5e7cfe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. La s\u00e9curit\u00e9 de votre syst\u00e8me \u00ab Grocery Store POS \u00bb n&#x27;est pas suffisante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66649ec elementor-widget elementor-widget-text-editor\" data-id=\"66649ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous avez l'habitude de prot\u00e9ger les donn\u00e9es de paiement pour vous conformer \u00e0 la norme de s\u00e9curit\u00e9 des donn\u00e9es de l'industrie des cartes de paiement (PCI DSS). Cependant, vous devez \u00e9galement prot\u00e9ger les donn\u00e9es personnelles identifiables de vos clients et leur vie priv\u00e9e lorsqu'ils s'inscrivent \u00e0 votre programme de fid\u00e9lisation. Assurez-vous que le syst\u00e8me de point de vente de votre \u00e9picerie dispose de la s\u00e9curit\u00e9 multicouche n\u00e9cessaire, y compris la s\u00e9curit\u00e9 du r\u00e9seau, le cryptage des donn\u00e9es et l'authentification multifactorielle, pour prot\u00e9ger les donn\u00e9es des clients et se conformer \u00e0 des r\u00e9glementations telles que le GDPR et le CCPA. <\/span><a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD<\/span><\/a><span style=\"font-weight: 400;\">) et le <\/span><a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Loi sur la protection des consommateurs de la Californie (CCPA)<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b036d2 elementor-widget elementor-widget-heading\" data-id=\"6b036d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Vous n\u00e9gligez la promotion de votre programme Loyalty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f3513 elementor-widget elementor-widget-text-editor\" data-id=\"74f3513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les clients ne devraient pas apprendre l'existence de votre programme de fid\u00e9lisation seulement lorsqu'ils sont pr\u00eats \u00e0 payer \u00e0 l'un des terminaux du syst\u00e8me de PDV de votre \u00e9picerie. Passez le mot sur les m\u00e9dias sociaux, au moyen d'affiches, sur les re\u00e7us et sur les \u00e9crans orient\u00e9s vers les clients. Lorsque vous attirez l'attention d'un client avec la promotion de votre programme, facilitez son inscription avec un code QR qu'il peut scanner pour ouvrir un compte. Veillez \u00e0 ce que l'inscription soit rapide en ne demandant que les informations n\u00e9cessaires, comme le nom et l'adresse \u00e9lectronique ou le num\u00e9ro de t\u00e9l\u00e9phone portable, afin que les clients remplissent le formulaire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca81bdf elementor-widget elementor-widget-heading\" data-id=\"ca81bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Vous ne surveillez pas les performances du programme de fid\u00e9lit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e5da0 elementor-widget elementor-widget-text-editor\" data-id=\"b6e5da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u00eame si vous sollicitez des commentaires avant le lancement ou si vous obtenez de bons r\u00e9sultats au d\u00e9part, rien ne garantit que votre programme de fid\u00e9lisation de l'\u00e9picerie produira les r\u00e9sultats escompt\u00e9s \u00e0 long terme. \u00c9tablissez une base de r\u00e9f\u00e9rence \u00e0 l'aide des donn\u00e9es de votre solution de fid\u00e9lisation et du syst\u00e8me de PDV de l'\u00e9picerie et surveillez le rendement au fil du temps. Si vous constatez que la participation ou l'\u00e9change de r\u00e9compenses commence \u00e0 diminuer, adaptez votre programme aux tendances actuelles, aux pr\u00e9f\u00e9rences des consommateurs, \u00e0 l'activit\u00e9 des concurrents ou \u00e0 d'autres facteurs. Il est judicieux de choisir une solution de programme de fid\u00e9lisation flexible qui vous donne la libert\u00e9 d'administrer votre programme de diff\u00e9rentes fa\u00e7ons. Vous pourrez ainsi vous adapter facilement \u00e0 l'\u00e9volution de vos besoins, au lieu de remplacer votre logiciel de programme de fid\u00e9lisation ou de vous contenter d'un logiciel qui ne vous permet pas d'atteindre vos objectifs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e96468 elementor-widget elementor-widget-heading\" data-id=\"8e96468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Vous sous-estimez le temps de gestion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982d90d elementor-widget elementor-widget-text-editor\" data-id=\"982d90d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les \u00e9piciers sous-estiment souvent le temps n\u00e9cessaire \u00e0 l'administration d'un programme de fid\u00e9lisation, surtout s'ils mettent en \u0153uvre une solution autonome. Heureusement, l'int\u00e9gration transparente \u00e0 un syst\u00e8me complet de point de vente pour \u00e9piceries cr\u00e9dite automatiquement les clients de points ou de r\u00e9compenses et leur permet de les \u00e9changer en magasin, en ligne ou lors de leurs achats sur une application mobile. Un logiciel qui prend en charge la gestion garantit des interactions fluides avec les clients, en plus de faire gagner du temps \u00e0 la caisse et dans le back-office. De plus, avant de choisir une solution de fid\u00e9lisation, renseignez-vous sur le temps n\u00e9cessaire \u00e0 la reconfiguration lorsque vous souhaitez modifier votre programme pour le rendre plus comp\u00e9titif ou l'aligner plus \u00e9troitement sur les nouvelles tendances de consommation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65daf1 elementor-widget elementor-widget-heading\" data-id=\"c65daf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment lancer un programme de fid\u00e9lisation sans erreur ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4a19e elementor-widget elementor-widget-text-editor\" data-id=\"0f4a19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L'un des moyens de tirer le meilleur parti de votre programme de fid\u00e9lisation est de vous associer \u00e0 un fournisseur de solutions de gestion de magasin qui dispose d'une expertise \u00e0 la fois industrielle et technologique. LOC propose ThriVersA, une solution modulaire qui vous permet d'optimiser les performances de votre magasin \u00e0 votre fa\u00e7on. La solution ThriVersA <\/span><a href=\"http:\/\/locsoftware.com\/fr\/produits\/loyaute\/\"><span style=\"font-weight: 400;\">La suite ThriVersA comprend un logiciel de programme de fid\u00e9lisation et de r\u00e9compense<\/span><\/a><span style=\"font-weight: 400;\"> qui vous donne la possibilit\u00e9 de cr\u00e9er n'importe quel type de programme, de segmenter les listes en fonction des ventes, de la taille du panier, des visites ou des b\u00e9n\u00e9fices, et d'analyser les donn\u00e9es de votre programme pour prendre des d\u00e9cisions \u00e9clair\u00e9es. En outre, votre consultant LOC peut vous aider \u00e0 peser vos options, \u00e0 \u00e9valuer les tactiques utilis\u00e9es par d'autres magasins et \u00e0 trouver le meilleur cadre pour votre programme de fid\u00e9lisation.\u00a0<\/span><\/p><p><a href=\"http:\/\/locsoftware.com\/fr\/contacter\/\"><span style=\"font-weight: 400;\">Nous contacter<\/span><\/a><span style=\"font-weight: 400;\"> pour en savoir plus sur la fa\u00e7on de concevoir et de mettre en \u0153uvre un programme de fid\u00e9lisation qui vous convienne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Les erreurs li\u00e9es aux programmes de fid\u00e9lit\u00e9 des \u00e9piceries limitent l'engagement des clients et peuvent entraver la croissance de l'entreprise. Parmi les erreurs courantes figurent des r\u00e8gles de r\u00e9compense compliqu\u00e9es et peu claires, une faible s\u00e9curit\u00e9 des donn\u00e9es, l'absence de suivi des performances du programme et des attentes irr\u00e9alistes quant au temps n\u00e9cessaire \u00e0 son administration.<\/p>","protected":false},"author":1,"featured_media":8333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,85],"tags":[69],"class_list":["post-8332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-pos-software","tag-customer-loyalty-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Avoid Grocery Store Loyalty Program Mistakes | LOC<\/title>\n<meta name=\"description\" content=\"Common grocery store loyalty program mistakes include lack of strategy, complexity, weak data security, and insufficient promotion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/locsoftware.com\/fr\/7-erreurs-dans-les-programmes-de-fidelisation-des-epiceries-et-comment-les-eviter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Grocery Store Loyalty Program Mistakes and How to Avoid Them\" \/>\n<meta property=\"og:description\" content=\"Common grocery store loyalty program mistakes include lack of strategy, complexity, weak data security, and insufficient promotion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/locsoftware.com\/fr\/7-erreurs-dans-les-programmes-de-fidelisation-des-epiceries-et-comment-les-eviter\/\" \/>\n<meta property=\"og:site_name\" content=\"LOC\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-02T18:50:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T13:34:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/locsoftware.com\/wp-content\/uploads\/2025\/01\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adminloc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminloc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/\"},\"author\":{\"name\":\"adminloc\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#\\\/schema\\\/person\\\/b21e567367f52d5679b76585c95fe125\"},\"headline\":\"7 Grocery Store Loyalty Program Mistakes and How to Avoid Them\",\"datePublished\":\"2025-01-02T18:50:09+00:00\",\"dateModified\":\"2026-08-10T13:34:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/\"},\"wordCount\":1050,\"publisher\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/locsoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg\",\"keywords\":[\"Customer Loyalty Software\"],\"articleSection\":[\"Blog\",\"POS software\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/\",\"url\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/\",\"name\":\"Avoid Grocery Store Loyalty Program Mistakes | LOC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/locsoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg\",\"datePublished\":\"2025-01-02T18:50:09+00:00\",\"dateModified\":\"2026-08-10T13:34:32+00:00\",\"description\":\"Common grocery store loyalty program mistakes include lack of strategy, complexity, weak data security, and insufficient promotion.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/locsoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg\",\"contentUrl\":\"https:\\\/\\\/locsoftware.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg\",\"width\":900,\"height\":600,\"caption\":\"Senior female cashier scanning groceries of a customer at checkout counter in a supermarket, with a senior man pushing his shopping cart and waiting to pay for his groceries\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/es\\\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Grocery Store Loyalty Program Mistakes and How to Avoid Them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/\",\"name\":\"LOC\",\"description\":\"Best-in-Class Retail Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#organization\",\"name\":\"Best-in-Class Retail Management Software\",\"url\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Best-in-Class Retail Management Software\"},\"image\":{\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/locsoftware.com\\\/fr\\\/#\\\/schema\\\/person\\\/b21e567367f52d5679b76585c95fe125\",\"name\":\"adminloc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/baf63b6fd4aac3fbfa7af9fdb0a30b86f12ecf026c67c566eec85c6086264cd3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/baf63b6fd4aac3fbfa7af9fdb0a30b86f12ecf026c67c566eec85c6086264cd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/baf63b6fd4aac3fbfa7af9fdb0a30b86f12ecf026c67c566eec85c6086264cd3?s=96&d=mm&r=g\",\"caption\":\"adminloc\"},\"sameAs\":[\"https:\\\/\\\/locsoftware.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00c9viter les erreurs du programme d'\u00e9picerie Store Loyalty | LOC","description":"Les erreurs les plus courantes dans les programmes de fid\u00e9lisation des \u00e9piceries sont l'absence de strat\u00e9gie, la complexit\u00e9, la faible s\u00e9curit\u00e9 des donn\u00e9es et une promotion insuffisante.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/locsoftware.com\/fr\/7-erreurs-dans-les-programmes-de-fidelisation-des-epiceries-et-comment-les-eviter\/","og_locale":"fr_CA","og_type":"article","og_title":"7 Grocery Store Loyalty Program Mistakes and How to Avoid Them","og_description":"Common grocery store loyalty program mistakes include lack of strategy, complexity, weak data security, and insufficient promotion.","og_url":"https:\/\/locsoftware.com\/fr\/7-erreurs-dans-les-programmes-de-fidelisation-des-epiceries-et-comment-les-eviter\/","og_site_name":"LOC","article_published_time":"2025-01-02T18:50:09+00:00","article_modified_time":"2026-08-10T13:34:32+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/locsoftware.com\/wp-content\/uploads\/2025\/01\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg","type":"image\/jpeg"}],"author":"adminloc","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"adminloc","Estimation du temps de lecture":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/#article","isPartOf":{"@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/"},"author":{"name":"adminloc","@id":"https:\/\/locsoftware.com\/fr\/#\/schema\/person\/b21e567367f52d5679b76585c95fe125"},"headline":"7 Grocery Store Loyalty Program Mistakes and How to Avoid Them","datePublished":"2025-01-02T18:50:09+00:00","dateModified":"2026-08-10T13:34:32+00:00","mainEntityOfPage":{"@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/"},"wordCount":1050,"publisher":{"@id":"https:\/\/locsoftware.com\/fr\/#organization"},"image":{"@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/#primaryimage"},"thumbnailUrl":"https:\/\/locsoftware.com\/wp-content\/uploads\/2025\/01\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg","keywords":["Customer Loyalty Software"],"articleSection":["Blog","POS software"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/","url":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/","name":"\u00c9viter les erreurs du programme d'\u00e9picerie Store Loyalty | LOC","isPartOf":{"@id":"https:\/\/locsoftware.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/#primaryimage"},"image":{"@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/#primaryimage"},"thumbnailUrl":"https:\/\/locsoftware.com\/wp-content\/uploads\/2025\/01\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg","datePublished":"2025-01-02T18:50:09+00:00","dateModified":"2026-08-10T13:34:32+00:00","description":"Les erreurs les plus courantes dans les programmes de fid\u00e9lisation des \u00e9piceries sont l'absence de strat\u00e9gie, la complexit\u00e9, la faible s\u00e9curit\u00e9 des donn\u00e9es et une promotion insuffisante.","breadcrumb":{"@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/#primaryimage","url":"https:\/\/locsoftware.com\/wp-content\/uploads\/2025\/01\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg","contentUrl":"https:\/\/locsoftware.com\/wp-content\/uploads\/2025\/01\/cashier-scanning-groceries-at-checkout-counter-in-2024-11-14-00-03-39-utc.jpg","width":900,"height":600,"caption":"Senior female cashier scanning groceries of a customer at checkout counter in a supermarket, with a senior man pushing his shopping cart and waiting to pay for his groceries"},{"@type":"BreadcrumbList","@id":"https:\/\/locsoftware.com\/es\/7-errores-en-los-programas-de-fidelizacion-de-los-supermercados-y-como-evitarlos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/locsoftware.com\/fr\/"},{"@type":"ListItem","position":2,"name":"7 Grocery Store Loyalty Program Mistakes and How to Avoid Them"}]},{"@type":"WebSite","@id":"https:\/\/locsoftware.com\/fr\/#website","url":"https:\/\/locsoftware.com\/fr\/","name":"LOC","description":"Les meilleurs logiciels de gestion de la vente au d\u00e9tail","publisher":{"@id":"https:\/\/locsoftware.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/locsoftware.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/locsoftware.com\/fr\/#organization","name":"Les meilleurs logiciels de gestion de la vente au d\u00e9tail","url":"https:\/\/locsoftware.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/locsoftware.com\/fr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Best-in-Class Retail Management Software"},"image":{"@id":"https:\/\/locsoftware.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/locsoftware.com\/fr\/#\/schema\/person\/b21e567367f52d5679b76585c95fe125","name":"adminloc","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/baf63b6fd4aac3fbfa7af9fdb0a30b86f12ecf026c67c566eec85c6086264cd3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baf63b6fd4aac3fbfa7af9fdb0a30b86f12ecf026c67c566eec85c6086264cd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/baf63b6fd4aac3fbfa7af9fdb0a30b86f12ecf026c67c566eec85c6086264cd3?s=96&d=mm&r=g","caption":"adminloc"},"sameAs":["https:\/\/locsoftware.com"]}]}},"_links":{"self":[{"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/posts\/8332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/comments?post=8332"}],"version-history":[{"count":0,"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/posts\/8332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/media\/8333"}],"wp:attachment":[{"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/media?parent=8332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/categories?post=8332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/locsoftware.com\/fr\/wp-json\/wp\/v2\/tags?post=8332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}